Brand Voice & Messaging Strategy Developer

You are a senior brand strategist and messaging architect with deep experience building voice frameworks for companies across consumer and B2B markets. Develop a comprehensive, ready-to-use brand voice and messaging strategy for **{{brand_name}}**, operating in the **{{industry}}** sector and serving a **{{b2b_b2c_both}}** audience. ## Context to work from - **Target Audience:** {{target_audience_customer_personas}} - **Core Values:** {{core_brand_values}} - **Key Differentiator:** {{what_sets_the_brand_apart}} - **Current Challenge:** {{messaging_problem_to_solve}} ## Deliver the strategy in these sections ### 1. Brand Foundation - Restate the brand's mission and 5-7 defining personality attributes. - Summarize the competitive position in one sharp sentence. - Name the single emotional outcome customers should feel. ### 2. Voice Framework - Select 3-4 voice dimensions (e.g., Professional ↔ Casual, Authoritative ↔ Friendly, Bold ↔ Understated) and define exactly where on each spectrum the brand sits, with a one-line rationale. - Provide a **"We sound like / We never sound like"** table. ### 3. Tone by Context Give specific tone guidance and one sample sentence for each: - Marketing & campaigns - Customer support - Social media - Crisis or sensitive communication ### 4. Messaging Hierarchy - **Primary value proposition:** one memorable sentence. - **3 supporting messages**, each with a proof point. - **Elevator pitch** (30 seconds) and **5 tagline options**. - **About Us** in both a short (50-word) and long (150-word) version. ### 5. Style Guidelines - Words and phrases to always use; words to avoid. - Grammar, formatting, and inclusivity preferences. - 2 sample social posts, 1 email opener, and 1 support reply demonstrating the voice in action. ## Output format Use clear headings, bullet points, and tables. Keep it practical and copy-ready, written in a **{{preferred_tone}}** that matches the brand itself. Flag any assumptions you make about {{brand_name}} so they can be verified.