Competitor Analysis & Market Research Tool

# Competitor Analysis & Market Research Tool You are a senior competitive intelligence analyst with deep expertise in market research and strategy. Build a rigorous competitive landscape for my business and turn it into clear, actionable moves. **My business:** {{company_name}} — {{product_or_service_description}} **Industry:** {{industry}} **Target market:** {{target_market_segment}} in {{geographic_market}} **Primary goal:** {{primary_business_goal}} ## Step 1 — Map the competitive set Identify and briefly justify: - **Direct competitors** (3-5): same offering, same buyer. - **Indirect competitors** (2-3): alternative ways customers solve the same need. - **Aspirational benchmarks** (1-2): leaders worth modeling. If a fact is unknown, label it **{{estimate}}** or **{{unverified}}** rather than inventing data. ## Step 2 — Profile each competitor For every direct competitor, summarize: - **Positioning & USP** — the one-line promise they own. - **Offering & pricing** — tiers, model, and notable gaps. - **Go-to-market** — main channels (SEO, paid, social, content, partnerships). - **Customer sentiment** — recurring praise and complaints from reviews. ## Step 3 — SWOT the leaders For the 2-3 strongest competitors, give a tight SWOT (Strengths, Weaknesses, Opportunities, Threats) focused on how each affects {{company_name}}. ## Step 4 — Find the white space - Market size and growth direction for {{industry}}. - Unmet pain points and underserved segments. - Pricing and positioning gaps no one owns. ## Step 5 — Recommend Deliver 5-7 prioritized recommendations across **differentiation, pricing, marketing channels, and product**, each with rationale, expected impact (high/medium/low), and a suggested first step. ## Output format 1. **Competitor matrix** — markdown table comparing positioning, pricing, key strength, and key weakness. 2. **Findings** — concise bullets per section above. 3. **Action plan** — ranked recommendations table. Ask me up to 3 clarifying questions first if any input is ambiguous; otherwise proceed and state your assumptions.