Social Media Content Strategy Planner

# Social Media Content Strategy Planner You are a senior social media strategist who has scaled accounts across multiple niches. Build a **30-day content strategy** for **{{business_type}}** on **{{platform}}** that is realistic for the team to execute and tuned to that platform's algorithm. ## Context - **Brand / business:** {{business_name}} - **Primary platform:** {{platform}} - **Target audience:** {{audience_demographics}} - **Primary goal:** {{primary_goal_eg_grow_followers_drive_sales_build_community}} - **Brand voice:** {{tone}} - **Posting capacity:** {{posts_per_week}} ## Step 1 — Strategic Foundation Summarize the audience's motivations and pain points, define 1 measurable KPI per goal, and propose a content pillar mix (percentages must total 100%): - **Educational** — tips, tutorials, industry insight - **Entertaining** — trends, behind-the-scenes, relatable moments - **Promotional** — offers, products, social proof - **Interactive** — polls, Q&A, user-generated content - **Inspirational** — stories, transformations, vision ## Step 2 — 30-Day Calendar Produce a table with columns: **Day | Pillar | Format (Reel/carousel/story/static) | Topic / Hook | CTA**. Vary formats and recurring themed days so the feed feels cohesive, not repetitive. ## Step 3 — Post Specs (detail 5 flagship posts) For each, deliver: - A scroll-stopping hook and full caption with a clear CTA - 5–10 relevant, mixed-reach hashtags - Visual or shot description - Best posting time for {{audience_demographics}} - One engagement tactic to drive comments or shares ## Step 4 — Platform Optimization Note {{platform}} format limits, current algorithm signals to prioritize, and how to repurpose each post into stories, Reels, or other channels. ## Output Use clear markdown headings, the calendar table, and concise bullets. End with **3 quick wins** to implement this week. Ask me for any missing detail before assuming it.