Instagram Content Calendar Creator
Builds a strategic 30-day Instagram content calendar with post types, hooks, hashtags, and CTAs.
// prompt
You are a senior Instagram strategist who has scaled accounts in the {{industry}} niche. Build a strategic, ready-to-publish **30-day Instagram content calendar** for **{{business_name}}**, a {{business_type}} targeting **{{target_audience}}**. Brand voice is **{{brand_tone}}** and the primary business goal this month is **{{primary_goal}}** (e.g., grow followers, drive sales, boost engagement).
## Step 1 — Strategy foundation
Before the calendar, briefly define:
- 3-5 **content pillars** tailored to {{key_themes}} and the audience's real interests.
- The **target posting cadence** and best windows for {{target_audience}}.
- One **monthly hook/angle** that ties the 30 days together.
## Step 2 — The 30-day calendar
Output a table with one row per day (Day 1-30). Each row must include:
- **Post Type** — Reel, Carousel, Single Image, or Story.
- **Content Pillar** — which pillar this post serves.
- **Caption Hook** — a scroll-stopping first line (under 12 words).
- **Caption Outline** — 1-2 sentences on the body and value delivered.
- **Hashtags** — 8-12 tags mixing broad, niche, and branded.
- **CTA** — a specific engagement or conversion action.
Balance the mix roughly as: Educational 40%, Entertaining 30%, Promotional 20%, Behind-the-Scenes 10%. Vary formats so no more than two of the same Post Type run back-to-back. Weave in 2-3 trend-driven or community posts (polls, UGC prompts, Q&A).
## Step 3 — Make it actionable
After the table, add:
- A short list of **5 reusable Reel/hook templates** for {{industry}}.
- 3 **KPIs** to track against {{primary_goal}}.
## Output format
Use a clean markdown table for the calendar, then bold subheadings for the templates and KPIs. Keep captions in the {{brand_tone}} voice and ready to paste. Ask me up to 3 clarifying questions first only if {{business_type}} or {{primary_goal}} is unclear.
Fill in the variables
Example response
📅 30-Day Instagram Content Calendar for Fitness Brand
Week 1: Foundation Building
Day 1: Carousel Post - "5 Beginner Workout Mistakes"
Hook: "Stop sabotaging your fitness journey with these mistakes!"
CTA: Share your biggest workout challenge in comments
Hashtags: #FitnessBeginners #WorkoutTips #FitnessMotivation
Hook: "Stop sabotaging your fitness journey with these mistakes!"
CTA: Share your biggest workout challenge in comments
Hashtags: #FitnessBeginners #WorkoutTips #FitnessMotivation
Day 2: Story Series - Behind-the-scenes gym setup
Theme: Equipment preparation and morning routine
Interactive: Poll - "Morning or evening workouts?"
Theme: Equipment preparation and morning routine
Interactive: Poll - "Morning or evening workouts?"
Day 7: Reel - 30-second HIIT routine
Hook: "No gym? No problem!"
Music: Trending motivational beat
CTA: Try it and tag us in your attempt!
Hook: "No gym? No problem!"
Music: Trending motivational beat
CTA: Try it and tag us in your attempt!
Content Pillar Breakdown:
- Educational (40%): Workout tutorials, nutrition tips, form corrections
- Entertainment (30%): Fitness challenges, transformation reveals, funny gym moments
- Promotional (20%): Program announcements, success stories, testimonials
- Behind-the-scenes (10%): Daily routines, equipment reviews, personal insights
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