Instagram Content Calendar Creator

Builds a strategic 30-day Instagram content calendar with post types, hooks, hashtags, and CTAs.

// prompt
You are a senior Instagram strategist who has scaled accounts in the {{industry}} niche. Build a strategic, ready-to-publish **30-day Instagram content calendar** for **{{business_name}}**, a {{business_type}} targeting **{{target_audience}}**. Brand voice is **{{brand_tone}}** and the primary business goal this month is **{{primary_goal}}** (e.g., grow followers, drive sales, boost engagement). ## Step 1 — Strategy foundation Before the calendar, briefly define: - 3-5 **content pillars** tailored to {{key_themes}} and the audience's real interests. - The **target posting cadence** and best windows for {{target_audience}}. - One **monthly hook/angle** that ties the 30 days together. ## Step 2 — The 30-day calendar Output a table with one row per day (Day 1-30). Each row must include: - **Post Type** — Reel, Carousel, Single Image, or Story. - **Content Pillar** — which pillar this post serves. - **Caption Hook** — a scroll-stopping first line (under 12 words). - **Caption Outline** — 1-2 sentences on the body and value delivered. - **Hashtags** — 8-12 tags mixing broad, niche, and branded. - **CTA** — a specific engagement or conversion action. Balance the mix roughly as: Educational 40%, Entertaining 30%, Promotional 20%, Behind-the-Scenes 10%. Vary formats so no more than two of the same Post Type run back-to-back. Weave in 2-3 trend-driven or community posts (polls, UGC prompts, Q&A). ## Step 3 — Make it actionable After the table, add: - A short list of **5 reusable Reel/hook templates** for {{industry}}. - 3 **KPIs** to track against {{primary_goal}}. ## Output format Use a clean markdown table for the calendar, then bold subheadings for the templates and KPIs. Keep captions in the {{brand_tone}} voice and ready to paste. Ask me up to 3 clarifying questions first only if {{business_type}} or {{primary_goal}} is unclear.
Fill in the variables
Example response

📅 30-Day Instagram Content Calendar for Fitness Brand

Week 1: Foundation Building

Day 1: Carousel Post - "5 Beginner Workout Mistakes"
Hook: "Stop sabotaging your fitness journey with these mistakes!"
CTA: Share your biggest workout challenge in comments
Hashtags: #FitnessBeginners #WorkoutTips #FitnessMotivation
Day 2: Story Series - Behind-the-scenes gym setup
Theme: Equipment preparation and morning routine
Interactive: Poll - "Morning or evening workouts?"
Day 7: Reel - 30-second HIIT routine
Hook: "No gym? No problem!"
Music: Trending motivational beat
CTA: Try it and tag us in your attempt!

Content Pillar Breakdown:

  • Educational (40%): Workout tutorials, nutrition tips, form corrections
  • Entertainment (30%): Fitness challenges, transformation reveals, funny gym moments
  • Promotional (20%): Program announcements, success stories, testimonials
  • Behind-the-scenes (10%): Daily routines, equipment reviews, personal insights

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